CITIBANK: GLOBAL GIVING DAY
Citi Giving was an amazing opportunity to work with a large scale, strong brand in a "pay it forward" manner.
Ask: Create a global experiential event that promotes Citibank's annual day of giving, which is an internal employee program.
Idea: Use a popular location such as Time Square in New York City to promote Citibank's yearly volunteer event. Through a digital billboard, a mosaic wall is created by social media posts on Instagram, Facebook and other social channels where users live stream their experiences with the hashtag #CitiGlobalGivingDay
Project execution: Included in the pitch was a social media and experiential campaign. A digital wall and campaign website.