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Citi Giving was an amazing opportunity to work with a large scale, strong brand in a "pay it forward" manner.

Ask: Create a global experiential event that promotes Citibank's annual day of giving, which is an internal employee program. 

Idea: Use a popular location such as Time Square in New York City to promote Citibank's yearly volunteer event. Through a digital billboard, a mosaic wall is created by social media posts on Instagram, Facebook and other social channels where users live stream their experiences with the hashtag #CitiGlobalGivingDay

Project execution: Included  in the pitch was a social media and experiential campaign. A digital wall and campaign website.

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