© 2018 by Samantha Hoey Nelson - This site has been password protected for projects not yet released for public communication.

ELIZABETH GLAZIER PEDIATRIC AIDS FOUNDATION/NBACARES:

UNTIL NO CHILD HAS AIDS

I've had points in my career where I've been able to dip my toe into the non-profit world. Out of all the industries I've worked with, it has always proven to be the most fulfilling.

Ask: Create ad campaign concepts for EGPAF to pitch to the NBA for a campaign to fight childhood AIDS. The partnership with NBA Cares and EGPAF would educate a global community on the initiative to eradicate AIDS in children by 2020.

Idea: Develop a campaign that shows kids succeeding and benefiting from the world of basketball –  dunking, teamwork, making the perfect shot, getting a chance to enjoy playing the game. 

Project execution: Included a pitch for print, outdoor, online and social media advertising.

What stuck: I loved working with the photography that shared such heart warming, positive stories of kids and basketball. I love the hope and determination on the kids faces.. exactly what is needed to fight the AIDS epidemic in children.