sam hoey nelson
creative director | storyteller | conversation starter
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ELIZABETH GLAZIER PEDIATRIC AIDS FOUNDATION/NBACARES:
UNTIL NO CHILD HAS AIDS
I've had points in my career where I've been able to dip my toe into the non-profit world. Out of all the industries I've worked with, it has always proven to be the most fulfilling.
Ask: Create ad campaign concepts for EGPAF to pitch to the NBA for a campaign to fight childhood AIDS. The partnership with NBA Cares and EGPAF would educate a global community on the initiative to eradicate AIDS in children by 2020.
Idea: Develop a campaign that shows kids succeeding and benefiting from the world of basketball – dunking, teamwork, making the perfect shot, getting a chance to enjoy playing the game.
Project execution: Included a pitch for print, outdoor, online and social media advertising.
What stuck: I loved working with the photography that shared such heart warming, positive stories of kids and basketball. I love the hope and determination on the kids faces.. exactly what is needed to fight the AIDS epidemic in children.