sam hoey nelson

When you find a client is doing amazing things in the world that no one is really aware of... you want to share it – how cool it is to bring a new voice to their mission.

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I was so proud to help John Deere tell the story of their company's quest to Feed and Shelter the World.

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Ask: Create a long term, umbrella campaign that shared John Deere's mission, which previously had been internal.

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Idea: Share the stories of how John Deere is doing amazing work around the world with the people it affects. Using my experience in the non-profit space, I knew the right photography could tell a powerful and captivating story of who John Deere was benefiting with their work.

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Project execution: This project included the development of 4 strategy campaigns, followed by a global strategy survey to test how the campaign would be received by the general public and current global customers familiar with the brand. It was conducted in five languages (Spanish, French, Portuguese, Italian and German)

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What stuck: The great feeling of bringing new light to a 150 year old established brand. Sharing a side of a company that positively surprised and inspired people.