Being a creative director is a parallel story of the work and people. Doing great work, telling stories, and starting conversations that connect with people all while refining and igniting the creative process.

In the ideal experience, we as creative directors connect with the work and with our creative tribe we are designing with.


We create an enjoyable experience and we enjoy the process.

We share, teach and learn. We inspire and are inspired.


The projects I shared did that for me.

© 2018 by Samantha Hoey Nelson - This site has been password protected for projects not yet released for public communication.